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Research papers

Optimising performance and profitability of retail stores

This paper will present a method of assessing the performance of each store in a chain to determine the optimum performance potential and identify opportunities to improve performance. It will illustrate how this technique has been successfully used...

Catalogue: Seminar 1997: The Changing Retail Scene
Author: Douglas Parker
Company: Douglas Parker Associates (Pty) Ltd.
June 15, 1997
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Citation

Parker, D. (1997a, June 15). Optimising performance and profitability of retail stores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimising-performance-and-profitability-of-retail-stores


Research papers

Effects of changing consumer lifestyles in the retail market

In this paper three topical ways of segmenting retail markets are discussed illustrating the principal advantages and unique insights afforded by each of them individually. By use of a matrix approach it will then be shown how they can be combined...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Douglas Parker
Company: Douglas Parker Associates (Pty) Ltd.
June 15, 1995
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Citation

Parker, D. (1995a, June 15). Effects of changing consumer lifestyles in the retail market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effects-of-changing-consumer-lifestyles-in-the-retail-market